How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP.

Host: Isaac Sacolick, StarCIO

Guest: Kim Davis, Editorial Director, MarTech

For more insights, here's how you can:

Figure out how to prioritize the right CDP use cases

Get a complete guide to marketing attribution models

Understand how a CDP fits into your MarTech stack

For the full transcript and additional insights, visit www.cdp.com.